Commercial Video Production in Chicago, IL That Inspires
Stories With Heart. Films With Impact.
In Chicago, a city known for its bold skyline, bustling streets, and creative spirit, brands need more than just advertising—they need stories that connect. At Paradise, our commercial video production services are designed to help businesses large and small bring their vision to life with creativity, authenticity, and craft.
We believe the best commercial work isn’t just seen—it’s felt. Whether your project is a national campaign, a social spot, or a regional broadcast, our team blends storytelling, design, and production expertise to create commercials that spark emotion, capture attention, and leave lasting impressions.
Why Choose Chicago for Your Commercial Production?
Chicago isn’t just our home base; it’s a playground for creativity. The city offers:
Iconic locations: From the Loop’s towering skyscrapers to the vibrant murals in Pilsen.
Diverse talent pool: Chicago’s multicultural makeup ensures your brand reflects authentic voices.
Thriving creative industry: Production resources, crew, and facilities are world-class here.
Central hub: Chicago’s location makes it easy to create campaigns that resonate coast to coast.
At Paradise, we don’t just film in Chicago—we embrace the city’s character, its grit, and its charm to amplify your brand message.
What We Do: Full-Service Commercial Video Production
Commercials should never feel cookie-cutter. Every brand, product, and audience is different. That’s why we take a full-service approach, customizing every step of the process:
1. Pre-Production: Building the Blueprint
Before a single camera rolls, we dive deep into your brand. Our pre-production services include:
Concept development & creative treatments – We translate your goals into compelling storylines and visuals.
Scriptwriting & storyboarding – Every frame is planned to ensure efficiency and creative clarity.
Casting & talent direction – From on-camera actors to real people, we source the perfect fit.
Location scouting – Chicago offers everything from modern high-rises to industrial grit and leafy suburbs.
Scheduling & logistics – We handle permits, crews, and timelines so your project runs smoothly.
We see pre-production as collaboration. This is where we refine the voice, shape the narrative, and set the stage for a successful shoot.
2. Production: Bringing Vision to Life
Our production crews thrive on both large-scale and intimate projects. On set, we bring:
Experienced directors who balance creativity with precision.
State-of-the-art camera equipment that captures cinematic detail.
Lighting and sound teams to create atmosphere and clarity.
Inclusive, welcoming sets that help talent feel comfortable and authentic.
Whether it’s a thirty-second spot for broadcast, a multi-day shoot for a brand campaign, or quick-turn digital assets, we manage every detail so your brand looks its best.
3. Post-Production: Shaping the Story
Editing is where magic happens. Paradise has built a reputation for editorial excellence, with a team that knows how to balance rhythm, emotion, and impact.
Our post-production services include:
Editorial storytelling – Cutting footage into compelling narratives.
Color correction & grading – Crafting a visual tone that matches your brand identity.
Sound design & mixing – Music and audio that heighten the emotional punch.
Visual effects & finishing – From subtle enhancements to bold graphics.
Versioning for multiple platforms – Broadcast, digital, social media, in-store screens, and beyond.
We keep the process collaborative with in-person or remote sessions, ensuring your team has input at every stage.
The Paradise Difference: Our Approach to Commercials
A lot of companies can produce commercials. Here’s why brands choose us:
Human-Centered Storytelling
We make commercials that feel real, relatable, and authentic. From casting diverse talent to highlighting everyday experiences, our work connects because it reflects life.Creative + Strategic Balance
A commercial must entertain, but it must also achieve goals. We align every creative choice with measurable brand objectives.Collaborative Spirit
We believe the best work comes from partnership. We listen, we adapt, and we co-create with our clients.Playful, Reactive, and Bold
We lean into experimentation, flexibility, and a willingness to push boundaries.Commitment to Diversity and Representation
Behind and in front of the camera, we prioritize inclusive voices. This isn’t a tagline—it’s how we work.
Types of Commercial Productions We Offer
We know “commercial video” means different things to different brands. Here’s a look at the formats we cover:
Television commercials – High-impact campaigns designed for regional or national broadcast.
Digital and social spots – Short-form content optimized for Instagram, TikTok, YouTube, and Facebook.
Brand anthem films – Longer storytelling pieces that showcase your company’s purpose and values.
Product videos – Demos, launches, and explainer content that highlight features and benefits.
Retail and in-store videos – Visuals created for displays, point-of-purchase, or trade shows.
Corporate commercial spots – Designed to align internal brand messaging with external campaigns.
Our Chicago Clients & Industries
Over the years, we’ve partnered with brands across industries:
Consumer goods – National names like Oscar Mayer and Glossier.
Utilities & energy – Campaigns for ComEd and Chevron.
Fashion & retail – Collaborations like the Nicki Minaj Collection for KMart.
Healthcare & nonprofits – Storytelling with a purpose, highlighting impact and compassion.
From Fortune 500 companies to growing local businesses, we scale production to fit your needs while maintaining our signature quality.
Our Process in Action: A Sample Workflow
To illustrate how we work, here’s what a typical Chicago commercial production might look like:
Kickoff meeting to align on goals and creative direction.
Concept + treatment presented with visuals, mood boards, and sample scripts.
Pre-production planning: securing talent, locations, permits, crew.
Shoot day(s): Our production team captures footage with multiple cameras, setups, and creative direction.
Editorial phase: Rough cuts → client reviews → fine cuts → final delivery.
Versioning: Assets optimized for broadcast, digital, and social placements.
Every project is unique, but this framework ensures both efficiency and creativity.
Why Commercial Video Works
In a fast-scroll world, commercial video is still one of the most effective ways to build awareness and brand affinity.
94% of marketers say video improves understanding of their product/service.
Consumers retain 95% of a message when it’s in video vs. 10% in text.
Video ads drive higher CTR and conversions across social platforms.
Commercials are more than ads—they’re experiences. Done right, they spark recognition, trigger emotion, and inspire action.
Frequently Asked Questions
How much does commercial video production cost in Chicago?
Budgets vary widely depending on length, locations, talent, and post-production needs. We work with clients from local businesses with modest budgets to national brands investing in high-end campaigns.
How long does the process take?
Simple social spots can turn around in a few weeks, while broadcast campaigns may require several months from concept to delivery.
Can you handle both creative and production?
Yes. We are a full-service agency—from ideation and scripting through editing and finishing.
Do you shoot outside Chicago?
Absolutely. While Chicago is our home, our work has taken us nationwide.
What industries do you specialize in?
We’ve worked across consumer goods, healthcare, energy, retail, tech, and nonprofits. What matters most is the story we’re telling.
Let’s Create Something Bold Together
At Paradise, commercial video production isn’t just about filling airtime. It’s about capturing attention, amplifying voices, and crafting stories that stick.
If you’re ready to create a commercial that reflects the energy of Chicago and the heart of your brand, we’re ready to collaborate.